| Lecture # |
Subject Title |
Presenter |
| Module 1 — Reporting Results |
| 1 |
How to Get the Most Out of This Workshop |
Patti Phillips, PhD |
| 2 |
Communication Issues |
Patti Phillips, PhD |
| 3 |
Audiences and Their Needs |
Patti Phillips, PhD |
| 4 |
Methods Overview |
Lizette Zuniga, PhD |
| 5 |
Impact Study |
Lizette Zuniga, PhD |
| 6 |
Face-to-Face Meetings |
Jack Phillips, PhD |
| 7 |
Brief Reports |
Patti Phillips, PhD |
| 8 |
Electronic Reporting |
Patti Phillips, PhD |
| 9 |
Mass Publications |
Patti Phillips, PhD |
| 10 |
Case Studies |
Lizette Zuniga, PhD |
| 11 |
Creating Scorecards |
Lizette Zuniga, PhD |
| 12 |
Using Data to Drive Improvement |
Lizette Zuniga, PhD |
| 13 |
Delivering Bad News |
Jack Phillips, PhD |
| 14 |
Analyzing the Effective Communication |
Patti Phillips, PhD |
| Module 2 — Statistics for ROI |
| 15 |
Defining Statistics |
Patti Phillips, PhD |
| 16 |
Assigning Characteristics to Survey Questions |
Patti Phillips, PhD |
| 17 |
Distributing Raw Data |
Patti Phillips, PhD |
| 18 |
Finding Middle Ground |
Ted Garnett, CRP |
| 19 |
Measuring Variability |
Patti Phillips, PhD |
| 20 |
Describing Results |
Ted Garnett, CRP |
| 21 |
Selecting Your Sample |
Patti Phillips, PhD |
| Module 3 — Forecasting ROI |
| 22 |
Forecasting Opportunities |
Patti Phillips, PhD |
| 23 |
Retail Merchandise Company (Parts A and B) |
Jack Phillips, PhD |
| 24 |
Principles of Pre-program Forecasting |
Patti Phillips, PhD |
| 25 |
ROI Forecasting with Reaction Data |
Patti Phillips, PhD |
| 26 |
Retail Merchandise Company (Part C) |
Jack Phillips, PhD |
| 27 |
ROI Forecasting with Learning Data |
Jack Phillips, PhD |
| 28 |
Retail Merchandise Company (Part D) |
Jack Phillips, PhD |
| 29 |
Retail Merchandise Company (Part E) |
Jack Phillips, PhD |
| 30 |
ROI Forecasting with Application Data |
Jack Phillips, PhD |
| 31 |
Forecasting Summary |
Jack Phillips, PhD |
| Module 4 — Case Study |
| 32 |
Cracker Box |
Patti Phillips, PhD |
| 33 |
International Car Rental Part A |
Jack Phillips, PhD |
| 34 |
International Car Rental Part B |
Jack Phillips, PhD |
| 35 |
International Car Rental Part C |
Jack Phillips, PhD |
| 36 |
International Car Rental Part D |
Jack Phillips, PhD |
| 37 |
Metro Transit Authority Part A |
Jack Phillips, PhD |
| 38 |
Metro Transit Authority Part B |
Jack Phillips, PhD |
| 39 |
Southeast Corridor Bank |
Jack Phillips, PhD |
| 40 |
Techno Tel Part A |
Ted Garnett, CRP |
| 41 |
Techno Tel Part B |
Ted Garnett, CRP |
| 42 |
Techno Tel Part C |
Ted Garnett, CRP |
| 43 |
Techno Tel Part D |
Ted Garnett, CRP |
| Module 5 — Implementing and Sustaining ROI |
| 44 |
Barriers, Resistance, and Implementation |
Lizette Zuniga, PhD |
| 45 |
Initial Implementation Actions |
Lizette Zuniga, PhD |
| 46 |
Roles and Responsibilities |
Patti Phillips, PhD |
| 47 |
Developing Capability |
Patti Phillips, PhD |