Essentials of ROI Methodology

Lecture #   Subject Title Presenter
Module 1 — Why ROI?
1 How to Get the Most Out of This Workshop Jack Phillips, PhD and
Patti Phillips, PhD
2 ROI Certification: What it Means Jack Phillips, PhD and
Patti Phillips, PhD
3 Current Assessment Ted Garnett, CRP
4 Activity-Based vs. Results-Based Jack Phillips, PhD
5 The Emerging View of Human Capital Jack Phillips, PhD
6 Why the Interest in ROI? Jack Phillips, PhD
7 Case Study: Apex, Inc Ted Garnett, CRP
8 Comparison of Approaches to Measure HR Contribution Jack Phillips, PhD
9 Exercise: Measuring the HR Contribution Status and Targets Jack Phillips, PhD
10 Leading Edge Approaches to Measuring HR Jack Phillips, PhD
11 Recommendations for Measurement Categories Jack Phillips, PhD
12 Case Study: Global Communications, Inc. Patti Phillips, PhD
13 Setting the Investment Level: The First Three Strategies Jack Phillips, PhD
14 Setting the Investment Level: The 4th and 5th Strategies Jack Phillips, PhD
15 Valuing Human Capital Jack Phillips, PhD
Module 2 — Overview of the ROI Methodology
16 Exercise: The Results Ted Garnett, CRP
17 Case Study: Reliance Insurance Ron D. Stone, CRP
18 ROI Application and Use Jack Phillips, PhD
19 Key Elements of ROI Patti Phillips, PhD
20 Evaluation Framework Patti Phillips, PhD
21 Matching Levels of Evaluation With Objectives Patti Phillips, PhD
22 Developing Objectives Ron D. Stone, CRP
23 Evaluation Planning Lizette Zuniga, PhD
24 Collecting Data During the Program Lizette Zuniga, PhD
25 Collecting Post Program Data Lizette Zuniga, PhD
26 Case Study: International Sales Jack Phillips, PhD
27 Isolating the Effects of the Program: Objective Methods Jack Phillips, PhD
28 Isolating the Effects of the Program: Subjective Methods Jack Phillips, PhD
29 Converting Data to Monetary Value Patti Phillips, PhD
30 Converting Data to Monetary Value: Relationships and Estimates Patti Phillips, PhD
31 Calculating the Costs of the Program Patti Phillips, PhD
32 Identifying Intangibles Ted Garnett, CRP
33 Calculating the ROI Patti Phillips, PhD
34 Reporting Results Patti Phillips, PhD
35 Implementation Issues Patti Phillips, PhD
36 Case Study: Utility Services Company Jack Phillips, PhD
Module 3 — Initial Analysis and Planning
37 Case Study: Regional Public Utility Jack Phillips, PhD
38 Linking Needs Assessment With Evaluation Ted Garnett, CRP
39 Case Studies: Nissan, Wachovia Bank, Metro Hospital,
Regional Health Center, and Department of Internal Affairs
Jack Phillips, PhD
40 Case Study: International Car Rental Jack Phillips, PhD
41 Revisiting the Analysis for Your Program Ron D. Stone, CRP
42 Developing Objectives Jack Phillips, PhD
43 Developing Your Own Objectives Jack Phillips, PhD
44 Evaluation Planning: The Meeting Jack Phillips, PhD
45 Completing the Data Collection Plan Patti Phillips, PhD
46 Completing the ROI Analysis Plan Patti Phillips, PhD
47 Case Study: Global Financial Services (Parts A & B) Lizette Zuniga, PhD
Module 4 — Case Study
48 Case Study: Retail Merchandise Patti Phillips, PhD
49 Data Collection: Retail Merchandise Patti Phillips, PhD
50 ROI Analysis: Retail Merchandise Patti Phillips, PhD
51 The Business Case for Emotional Intelligence Patti Phillips, PhD
52 How to Make Evaluation Work Jack Phillips, PhD

<< Go Back